Ford has announced that it is increasing the production of its Ford Mustang Mach-E electric crossover SUV by 70 percent and lowering the prices by up to $3,000 for some models. This is a bold move by the Blue Oval to compete with Tesla and other EV makers in the fast-growing segment.
The Ford Mustang Mach-E is one of the most exciting and controversial vehicles in Ford's history. It is the first electric vehicle to wear the Mustang name and has been praised for its performance, design, and technology. It has also faced some criticism from purists who think that a Mustang should only be a two-door sports car with a roaring V8 engine.
But Ford is not backing down from its vision of electrifying its iconic brand. In fact, it is doubling down on it by making the Ford Mustang Mach-E more accessible and appealing to customers. According to a press release from Ford Sweden, the company is increasing the production of the EV by 70 percent at its plant in Cuautitlán, Mexico, where it is built for global markets.
This means that Ford will be able to deliver more than 200,000 units of the Ford Mustang Mach-E per year, up from the original plan of 120,000 units. The increased production will also help reduce the waiting time for customers who have ordered or reserved the vehicle.
But that's not all. Ford is also lowering the prices of some models of the Ford Mustang Mach-E by up to $3,000. The price cuts apply to the Standard Range RWD, Standard Range AWD, Extended Range RWD, and Extended Range AWD models. The Ford Mustang Mach-E GT and Ford Mustang Mach-E GT Performance models are not affected by the price changes.
The new prices for the Ford Mustang Mach-E are as follows:
- Standard Range RWD: $40,995 (down from $42,895)
- Standard Range AWD: $45,595 (down from $47,495)
- Extended Range RWD: $49,800 (down from $52,400)
- Extended Range AWD: $54,400 (down from $56,200)
The price cuts are effective immediately and apply to both existing and new orders. Customers who have already ordered or reserved a Ford Mustang Mach-E will receive a confirmation email from Ford with the updated price.
Ford says that the price reductions are possible thanks to "efficiency improvements" and "cost savings" achieved during the production ramp-up. The company also claims that it is passing on these savings to customers "to make electric vehicles more affordable for everyone."
The price cuts also make the Ford Mustang Mach-E more competitive with its rivals, such as the Tesla Model Y, which starts at $39,990 for the Standard Range model and $49,990 for the Long Range model. The Model Y also offers a Performance model that starts at $59,990.